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January 20th, 2009
4. Being too general. A sporting goods website might do alright, but in most cases, there is just too much competition for general ideas. Instead, look for micro-niches, like “protective sports footwear”, which will have less competition and still a healthy amount of traffic. It pays to get specific. Even if you are thinking of doing this with several micro-niches, stick to one until it works, then you can branch out.
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